Social media guidelines are important for everyone, but companies really need to adhere to these guidelines in order to get the most out of your social marketing experience. If not, you may be spending loads of time doing things manually or end up using a software program such as Flexsocial to automate your social media. Doing certain things can hurt your company and any product or service you are trying to sell or promote. If you feel like you aren’t getting the full effect from social media websites, you may be doing one of these things. Here are things you should not do when it comes to social media.
Focus on Facebook Alone
When people think of social media marketing, they usually think of Facebook and stop there. That’s a good start, however, don’t eliminate all of the other popular sites such as Twitter and Google +. It is important that you focus on multiple sites in order to reach many more clients and customers.
Don’t Post When You are in a Rush
It is very important that you don’t make social media posts when you are in a rush due to the fact that it is easy to misspell things and make incomplete posts. Always take your time when interacting on these sites because these sites do reflect who you are and what your company is about.
Never Respond in Anger
One of the wonderful things about social media is the fact that we get to interact with people. On the downside, some people can be quite rude. So, it is important that you never respond to someone in anger. If someone is coming at you in a negative way, take a breath and handle it in a nice way. This will show people that you care and that you are not an aggressive or mean person. How you react to these situations will say a lot about you and your company.
Don’t Neglect Your Accounts
Many people these days will turn to social sites such as Facebook, Twitter, and Google + to see what a company is all about before making the decision to use the company or buy from the company. If your company’s social media accounts have been abandoned, that looks extremely bad on you. So, it is very important to post regularly on each account.
Don’t Over Post
While you need to keep your accounts updated on a regular basis, it is also important that you don’t over post. Posting 15 statuses a day can definitely cause you to lose a lot of followers. People will get irritated and unlike your page or unfollow you if you post a lot.
Keep these social media guidelines in mind and you should be okay. Social media is a tricky thing but if used correctly, it can bring you the most business and help your business strive.