Here’s How Most Businesses Think Social Media Should Operate
You create a Facebook page and users instantly like and call you wanting your services.
If you’ve already created a Facebook page or other social media profile then you’ll quickly realize it doesn’t work like that.
Even in real life, you can’t expect customers to just come to your door. You’ll need to do some sort of advertising or at least bring awareness by talking with people. That’s where the power lies in social media.
Social media marketing can not only be your word of mouth advertising but it can also create an awareness of your business that isn’t likely matched by other mediums available today.
Ask Yourself These Tough Questions About Your Social Media Marketing Strategy:
- Am I expecting users to take action based simply on my brand or name?
- Does my social media profiles correctly show what I do, when I’m available, and other details that are crucial to a customer buying?
- Can a customer learn about my company from social media?
- How much time is too much on social media?
One of the biggest problems with most people and businesses on social media is that they get a false sense of importance. Having a business page on social media is great but you can’t just expect people to follow you blindly based simply on your name.
Another huge problem when considering social media marketing is that the users don’t set up their profiles correctly. They may spend hours upon hours on social media and overlook some simple things like putting in their business hours. Simple mistakes like this cost you customers and likely won’t garner you any new fans or followers.
After looking at thousands of social media profiles and crashing and burning on my own business ventures in social media I decided to make it a point to use this powerful platform to start driving customers and engagment with this powerful tool.